Shaw Media Partners and Social Networking Platform

Shaw Media is proud to announce that it has entered into an exclusive partnership with GetGlue, a leading social networking platform for entertainment in North America. By providing users with the ability to “check-in” to their favourite television shows, the partnership offers Canadians a first-ever opportunity to connect with some of Shaw Media’s most popular domestic programming, starting with the season premiere of Top Chef Canada.

“Media is inherently conversational, and recent research has shown that online conversation plays a significant role in driving television viewership*,” said Chris Harris, Head of Online Content at Shaw Media. “We are proud to be partnering with a leader in online social entertainment. Working with GetGlue will help us to increase our social media footprint and the online reach of our Canadian programming, ultimately fueling conversation and providing additional value for our loyal audiences.”

Through its website and mobile application, GetGlue offers users the opportunity to share details about the entertainment they consume, and discuss their tastes with friends and other fans. The more users check-in, the more GetGlue can recommend additional entertainment options they might be interested in. With each check-in, users will be able to unlock and display exclusive sticker rewards for tuning in to selected Shaw Media shows. This spring and summer, viewers can use GetGlue to connect with popular Shaw Media series including, Top Chef Canada; Real Housewives of Vancouver; Continuum; Lost Girl; and Canada Sings.

March 9, 2012

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